Selected players will still get an incentive bonus based on their contracts, as well as a gift package including a custom personalized Pro Bowl jersey.
Pro Bowl selection is determined by the consensus votes of fans, players and coaches. NFL players and coaches will cast their votes on Dec. Beginning on Tuesday, fans can vote for the players they think are worthy of Pro Bowl honors through NFL.com, their Madden consoles and on Twitter. The voting process will be the same as previous Pro Bowls. (Allegiant Stadium will host the 2022 Pro Bowl as a makeup for missing out on this year's Pro Bowl.) This is just tailor-made for that," said Chris Bruzzo, executive vice president of marketing, commercial and positive play at Electronics Arts.īruzzo said the experience will look similar to the real-world Pro Bowl game, with a virtual version of Allegiant Stadium and prominent placement for sponsors such as Verizon. "As sports continues to change, we're in the game with partners like the NFL to figure out what the next generation of fans is going to want in interactive sporting experiences and entertainment. For EA Sports, this is an opportunity to evolve Madden from being a video game to being a more interactive way to consume sports. O'Reilly said that EA Sports was the most natural fit to pull off this virtual event, as it reaches the key demographic the NFL is targeting - millennials. The NFL is working out the details of the broadcast arrangement with Disney-owned ABC and ESPN, but the event will be broadcast across all major social media channels. So bring those type players to the game and allow celebrities and others to be part of that virtual game and obviously allow fans to see that and be part of it," said O'Reilly. "You can imagine Patrick Mahomes playing as himself as an AFC quarterback against Aaron Donald on the NFC side. The league says the format of AFC versus NFC will remain the same. Instead, the group of elite players will be pounding on their game consoles and yelling trash talk as they go head-to-head in the Madden game. The game, which typically draws about 8.5 million viewers, was to be played in Las Vegas at Allegiant Stadium on Jan. But last month, the NFL announced it would cancel the 2021 Pro Bowl game because of the Covid-19 pandemic. The Pro Bowl typically pits the best players from the NFL's two conferences - the American Football Conference and National Football Conference - against each other in a game that takes place the week before the Super Bowl. "It's an opportunity to connect with young fans in a way that's really accessible." "We're excited to bring this to life virtually and be the first to do so," Peter O'Reilly, executive vice president of club business and league events at the NFL, told CNBC.
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